The Biggest Fashion Industry Trade Show in the Country

With Sandhya Garg from Project Runway

The 3rd week of August in Vegas is always an exciting time for me.  I love this time of year, because the biggest brands in the fashion industry come to Vegas and exhibit the new lines for the upcoming season.  This August would be my 13th year in the industry.  I've experienced many MAGICs, and I've seen many changes in the industry, but luckily I still love it.  Everyone from BCBG to Free People to Ben Sherman, Diesel, Penguin, FCUK, Jessica Simpson, Vince Camuto, Perry Ellis and so many more come to WWDMAGIC, MAGIC, PROJECT and Market for 3 days of fashion business. Aside from these big corporate brands, you also have the emerging designers, start ups, boutique and lifestyle brands that show at ENK, Pool, Capsule, and the likes of New Era, Reebok, Puma and Dickies at Agenda.  With these brands, come boutique owners, chains and corporate buyers such as Nordstrom, Macy's, JC Penneys, Dillards and more.

A few pics from the show:

     

With Attendees and Amanda of
House of Perna from Project Runway

WWDMAGIC's 20YRS Anniversary party
at Marquee Cosmopolitan. 1 of many
many parties during the week.

Awesome Shoe Display.

Jim Jones promoting his Vamp Life clothing line at Agenda.

Puma booth.

Juliexy with a new brand from Japan.

Just another giveaway.

Fossil booth at PROJECT.

True Religion booth at PROJECT.

Hudson Jeans & Campbell Soup display.

High End Men's Personal Accessories. Retails at $200+ each

1 of the many photo shoots taking place at PROJECT

I had a chance to interview a few people from the show. These are authorized raw and unedited videos.  I think it's good for people to hear both the good and bad sides.  Business is not always pretty.  As an Entrepreneur and Business Woman myself, it's very helpful to hear from fellow industry folks.  I hope you enjoy it!




SHOP THE FLOOR - great concept for Designers and Buyers.  Plus, they gave away a bag of awesome samples from Jane Cosmetics!


Online Boutique Owner - Dana Yvette of DanaYvette.com 

First Time Attendee - Artist and Model Juliexy!!

3rd Time Exhibitor - International Designer at Pool 2015.  I love her pieces!!! Want them all!

This was pretty cool to see at PROJECT 2015.  Hudson Jeans & Campbell Soup collaboration.

That's it for now.  If you need assistance with your tradeshow planning, send me a message. Until next time!
Cheers,
Li

Written by: Li Jackson

Photography/Videographer:  TerenceJackson