Friday, March 11, 2016

The Fashion Edition Tradeshow

True Religion exhibit and spokesmodel at PROJECTLV
with Nashville Singer/Songwriter Juliexy.
Twice annually, 65,000+ industry insiders meet in
Las Vegas to shop can’t-miss markets, each tailored to a unique look or trend. This comprehensive marketplace covers the top
men’s, women’schildren’s apparel, accessories, footwear, and resources. For more information on the shows please visit: MAGIC along with AGENDA, LIBERTY, CAPSULE and MARKET.

Top 3 Best Large Booth Experience: I look at cohesiveness of the brand from the design of the booth to the images used to represent the brand, the trained sales people to customer experience within the booth. When I go into a booth, it should be pretty easy for me to understand the story of the brand and feel the culture of the brand. The experience within the booth should make me want to be a part of the brand and wear the brand. Make sense?

At the Dolce Vita booth, we love the décor, the chocolate skulls and the "come into my home"
type of experience when you walk into the booth. Very warm and inviting. It was as if I was getting
a tour of someone's home, where each room I can try on shoes or bags.
French Connection UK ambassador Trent Thomas @trillmixx on the left at PROJECT show.
Pictured on the left, Calvin Klein featuring their social media campaign of I _________ in #MyCalvins
Top 3 Best Smaller Booth (<400sqft) Experience:
Since 1999 I don't think Steve Madden's booth has changed much. Other than space size, it has definitely stayed true to the brand, simple and all about the shoes. Steve is still making good shoes at affordable prices 26 yrs later and rumored to have a net worth of $120 Million.

Congratulations!!! VANS celebrating their 50 Years Anniversary.

Spotlight on Entrepreneurs and their Innovations:

Designed in Nashville and handmade in Tuscany, Peter Nappi premium leather footwear
and goods are a distinctive blend of Italian heritage and American personality.
Check out interview with Simone & Vanessa, CoFounders/Designers of Pop Shoes.
Here is Tom with C'Kel, brand birthed in New York City. This brand is for the cyclers in you.

New lifestyle brand at Agenda LV.
Driftwood Fashion Original designs by Kathrin Niemann (of Pica Pica) come together with plant dyed fabrics by Kristen Cooper (of Tinctub Natural Dye Studio). The two woman team conceptualizes and creates all Driftwood clothing independently. Special attention is put toward producing low-impact, earth-friendly garments that tell a story about material, process, and nature.

What-To-Wear and What-Not-To-Wear:

The best part about being at MAGIC is seeing all the newest fashion to come and current fashion worn by some of the prettiest p

Party Pics:
Agenda LV Opening Night Party at Drai's featuring Pusha T. 
Thanks to PhatKaps, and Civil Regime for having us at their table.

Thanks for reading and subscribing to Tradeshowlife!!  Please SHARE if you like my blog,
and don't forget to contact me if you need assistance with your trade show planning.

See you on the trade show floor!

Written by:  Li Jackson
Produced by: Terence Barclay

1 comment:

  1. Thank you very much for sharing your experience with top 3 best smaller booths. It was great. In fact I also took some ideas for my expo that I would organize soon. That monochrome chess themed trade show displays are truly very nice.